Bravo Google Crisis Response and Non-Profit teams for creating the Google Public Alert platform -
http://www.google.org/publicalerts
http://googlefornonprofits.blogspot.com/2012/02/cross-posted-from-official-google.html
And for more information on the Common Alerting Protocol (CAP-EDXL) used in this application and most Emergency Alerts, feel free to review the Spring 2011 WMO CAP Workshop in Geneva, Switzerland -
http://www.wmo.int/pages/prog/www/ISS/Meetings/WIS-CAP_Geneva2011/DocPlan.html